top of page


Being and Inspiring Change Agents ​to Elevate Aging & Healthcare Industries

SenbridGe is a one-of-a-kind aging and healthcare platform created to bring together stakeholders to collaboratively explore and challenge trends, best practices, innovation, and technology. It is a hub for deal creation and for peer collegiality and mentorship, where leaders can come together and learn about the future of senior living and healthcare.


In 2011, we started as a small conference, with one simple goal: to gather the great minds in senior living and healthcare industries, offer exclusive professional development opportunities, and all in a catered environment. Year over year, our conferences have grown larger, our SenbridGe community has become stronger, and now our SenbridGe Spring conference is the largest health and aging event in Canada.


Our mission is to change mindsets about older life options and opportunities. Very soon, this demographic will become the majority of the population in North America. There’s amazing growth and fullness of life to look forward to well beyond our 90s, including post-career education, multiple or encore careers, travel, and enjoying meaningful life achievements in innovative, active adult settings.


SenbridGe is committed to being at the forefront of the seniors living and healthcare movement. 

SenbridGe Leadership


Michelle Roth is the Founder and Chair of Goodmans’ Seniors Housing practice group and is considered a foremost industry leader in Aging & Healthcare. Michelle has been recognized as a leading lawyer by The Globe and Mail, Lexpert, The Best Lawyers in Canada and Chambers Global for her work in REITs, cross-border transactions and various areas of health care law. In 2018, Michelle was awarded Lexpert's Zenith Award for her commitment to excellence within the sector.


Jon Northup is a Partner and member of the Executive Committee of Goodmans and Vice-Chair of Goodmans’ Seniors Housing practice group. Jon has an extensive tax and corporate law practice, with a particular emphasis on seniors housing. He has been recognized as a leading lawyer by Chambers Global, Lexpert and The Best Lawyers in Canada.


Lindsay Everitt is the Chief Marketing Officer at Goodmans, where she manages and provides strategic oversight for marketing and business development efforts. Since 2010, she has played a key role in the design and execution of the firm’s Seniors Housing initiatives, including as producer of the annual Toronto and Vancouver conferences.

Past Events

From Toronto's King Edward Hotel to Vancouver's Fairmont, here are a few of our favourite photos from past SenbridGe conferences. 

bottom of page